Milano Music Week 2021

It is no coincidence that Apollo Milano - a popular club in the heart of the Navigli and a reference point for the musical world - this year will become the new home of Milan Music Week, hosting various events including live performances, meetings and panels. A concrete signal for the resumption of musical events in the Milanese city and a positive message in support of the entire sector. Starting from the Metropolitan City of Milan, capital of music and Italian city with the highest number of live clubs, the goal is in fact to underline the ever stronger need to return to live the experience and emotion of a performance. live by returning the music to its places, stopped for too long.

The opening edition of the MMW is also enriched by a new artistic curatorship: Nur Al Habash, Director of the Italia Music Lab Foundation, a new hub born from an idea of SIAE to support young Italian music creators, supports the historic artistic curator Luca de Gennaro - VP Talent & Music ViacomCBS Networks for Southern Europe and the Middle East - for the selection of proposals and contents that will give life to the rich program of the week including concerts, showcases, exhibitions, panels, workshops, meetings and special events.

The MMW21 schedule will therefore see the return of live events disseminated in the metropolitan city, together with a series of online initiatives that, once again this year, will allow the event to expand beyond the borders of Milan with the aim of becoming more and more a international platform. Among the consolidated appointments of the week we will find "MMW Incontra", the format created by Milano Music Week with a series of meetings in which some of the most loved names in Italian and international music tell the public about their music through anecdotes and curiosities.

The image of the Milan Music Week, conceived and created by Daniele Amedeo, is a 3D hand, an icon of the rock hand gesture par excellence, which "re-emerges" illuminated by a cutting light, lively and nocturnal at the same time. Music Rocks Here is the title that echoes those of the previous editions, to underline this year the driving role of an event increasingly at the center of the scene, strong and direct, which is committed to music in a necessarily operational and restart phase. . At the center of the promotional video that will accompany all the communication is a sequence of hands that perform actions related to the music played and reproduced in its spaces and in the different worlds.

Also for this edition, Linecheck - Music Meeting and Festival will be the main content partner of MMW. From 23 to 25 November, the appointment dedicated to professionals and music lovers returns, which will take place in a new hybrid format - in presence and live streaming - with three days of meetings, workshops, panels and showcases dedicated to the market and national and international music industry. Produced by Music Innovation Hub - Social Enterprise, Linecheck, the most important Italian music conference, this year presents itself with a whole new cut, inspired by the REVERSE theme. Milan will meet the Europe of the innovators of the music industry, protagonists of that change in a digital and green key that will be the key to sustainable development also in the music sector. Through the digital platform live.linecheck.it, the festival will connect London, Berlin, Hamburg, Haldern, Paris and Madrid, where as many evenings in presence will take place that simultaneously with Milan will make up the musical program of the event. A choice also dictated by the goal of reducing the environmental impact of travel and business trips. At Base Milano, on the other hand, the real headquarters of the festival, over 30 start-ups and innovators will propose their technological solutions at the service of the supply chain to over 1000 national and international delegates and to 150 speakers and institutional representatives, engaged in telling the story in 80 thematic panels. future of the music industry.