Aura. The Immersive Light Experience

THE IMMERSIVE LIGHT EXPERIENCE where color and light become the absolute protagonists of a totally immersive experience with unprecedented proportions and articulations. AURA goes beyond the concept of spectator by transforming him into an actor of a colossal, magical creative show in which the aura of each person interacts with that of those close to him, catalyzing new energy fields, emitting new luminosity. By making the oriental concept of the aura that surrounds all bodies perceptible to all, through sophisticated technologies that are above all original creative acts.

The concept was born from the idea of Pepper's Ghost to materialize and touch light as a living resource and source of life itself, bringing into play visionary creativity, experience design and the most innovative technologies to tell not a story, but immerse yourself in multiple stories, made of sounds, senses and emotions.

The idea? Creating a digital work of art that transforms the environment making it alive where the strength of the play of light beams meets the mapping projections able to immerse and totalize with 3D images and unique effects capable of animating the floor as visitors pass . People will be an integral and active part of the work. Modifiers. Actors involved in a journey in two acts.
The first will be divided into five loops that will gradually immerse us in as many suggestive and generative moments such as a shower of stars or the growth of natural elements, in which the presence and movements of people will interact directly, modifying their patterns and developments. What we will see and hear will not be a fixed and repeated script, but each time a new and original creative act, fruit of the relationship between human and digital.
In the second act, the idea of a personal aura will expand further, increasing the level of interaction with the world around us and somehow merging with it. To experience the sensation, the experience, of seeing the World reflected in each of us.
AURA is an international production with the creative co-direction of Pepper's Ghost, the most emerging creative firm in digital art, also in the capacity of Executive Producer, and Sila Sveta, the most important reality in the world in the production of immersive installations.