Feeling Good. Caimi design for the future

The ADI Design Museum – Compasso d'Oro is presenting a cultural project dedicated to Caimi, a company with an international vocation yet firmly rooted in Lombardy and which, 75 years after its foundation, offers a reflection on its working method, updating it and presenting it as a development model for the near future.

"Feeling Good. Caimi design per il futuro" is a non-celebratory exhibition and a narrative focused on the company's DNA. The intention is to indicate the line to take for the future, not by looking back at the past but by laying out a new path and contributing to the Made in Italy design system.

Curated by the philosopher, historian and art and design theorist Aldo Colonetti together with the architect and researcher Valentina Fisichella, the exhibition offers visitors an itinerary presented through synaesthetic environments that host objects, videos, works of art, products, documents and drawings.

The installation project by the architect Matteo Vercelloni, which gives numerous different dimensions and shapes to the exhibition, together with the multimedia and live performance by the Ex Anima collective, all enhance the visitor's experience with different meanings and levels of interpretation; highlighting the cross pollination and interchange between industrial design and art, and the synergistic relationship between science and design and reformist design, the Caimi hallmark. As a matter of fact, since its origins the company has operated with coherence and method within a reformist design framework, reflecting in non-ideological or revolutionary terms on the great themes that characterize the contemporary nature of our world.
More than products and documents, the project is a series of ideas, illustrated not only in the exhibition, but also in a book and a podcast dedicated to the various themes and characters found throughout the brand's history, including entrepreneurs, designers, researchers, artists and communicators.
Through the interventions of the curators and the central figures, and featuring all the characteristics of an essay, the book places the evolution of the brand and its family history, which has been carried on successfully and uninterruptedly by three generations, within the framework of seventy-five years of design culture and social life.

The editorial project intends to provide the reader with an idea of the complexity and above all the originality of Caimi's working method. In order to do this, a series of specific points of view (P.O.V.s) have been inserted in parallel with each chapter, in the form of interviews or short reflections that offer a lateral and at the same time direct and intimate look at the company and its members.... read the rest of the article»