Andy Warhol. Serial Identity

For over four months, from 22 January to 18 June 2023, the MA*GA hosts an anthology dedicated to Andy Warhol (1928-1987), one of the absolute pinnacles of 20th-century art and culture.

The exhibition, curated by Maurizio Vanni and Emma Zanella, recounts the multifaceted and rich production of the father of American Pop Art who, during his long career, was a painter, illustrator, screenwriter, film and television producer, director, director of photography and he actor himself, a figure who has radically changed the way of seeing and perceiving contemporary society.
The review, entitled Andy Warhol. Serial Identity, to underline how much his research is characterized by absolute versatility and the desire for transformation, retraces through over 200 works (also coming from international institutions such as The Andy Warhol Museum in Pittsburgh and the Ronald Nameth archive) the entire creative universe of Warhol, from the first drawings made for publishing and fashion, to the most important pop works where the main protagonists are famous people, such as musicians, directors, designers, politicians, actors, to the commercial brands of large companies, which have become icons of a new way of living and consuming, banal elements of everyday life elevated to contemporary icons.